8 Business Automation Software To Help You Automate Your Marketing

Auto-pilot concept is fascinating, especially when it comes to businesses. It’s like self-driving cars, making it super-convenient to focus solely on the destination and minimizing our daily lives frustration. 

Based on the same concept for business, there are various business automation softwares in the market. These software helps automate repetitive tasks that would take too much time if we do them independently.

Essentially, getting your business automation strategy to the point where you can sit back, and the software does the work for you. 

Here, let’s check out this article where you can get the eight best business automation tools to help you run on Auto-pilot.

What Are Business Automation Softwares?

Business Automation Software

Running an online business is challenging, especially now when you need to focus on digital marketing, email marketing, SEO, and many other factors. 

Business automation software makes this pretty simple, as it can automate repetitive marketing tasks. However, every software has a unique range of features, services, and specialized areas.

For example, some software will offer timely CRM updates, drip sequences, and email marketing. At the same time, others provide customer data collection, reporting, workflows, engagement, etc.  

With the help of business automation tools, you can set your business on auto-pilot mode and benefit from your business with increased ROI. Automation can give you more time to work on other high-level projects requiring your presence. 

What Are The Criteria For Choosing The Best Business Automation Software?

Business automation software improves your workflow and streamlines the whole business process. But how do you choose the best software? 

Jot Down Your Budget And Business Needs

When you think of investing money in automation software, it shouldn’t be too heavy on your budget. Information technology is one such thing that needs frequent updates, so it’s better to reconsider your choice and not pay the higher option than necessary.

Multiple tasks in the business can be put on autopilot mode, but you need to identify which tasks require to be automated. 

Research Integrations Beforehand

Most of the time, businesses already have various tools to maintain the daily workflow. It is best to check if your new automation tool can be integrated with the existing tools.

This beforehand evaluation will help you determine if the tools are compatible and can work cohesively or not. 

Features Of The Software

You must want to check the features, benefits, and characteristics offered by the new automation tool to make it an integral part of your business. There can be some functionalities and features you seek, but the tool might not be equipped with them. 

User-Friendly And Simple Navigation

Although the automation tool will make your workload smooth, you must ensure that the tool you select is easy to use by your staff and other people.  

Consider Potential Limitations

Look out for the limitations of the automation tool you are going to invest your money in. Some tools might allow a limited number of actions in a month or have a fixed database size it can handle.

What Are The benefits Of Using Business Automation Software?

Business automation software can bring numerous benefits to organizations, allowing them to streamline processes, increase efficiency and productivity, and make better use of resources.

  • Increased efficiency and productivity: You can automate repetitive tasks, freeing up time for employees to focus on more strategic tasks. This can result in a significant increase in productivity and efficiency, allowing organizations to achieve more in less time.
  • Improved accuracy and reduced errors: Automated processes are less prone to human error, reducing the risk of mistakes and ensuring consistent and accurate results.
  • Better cost management: Automation can help organizations to streamline processes and reduce costs, as well as increase operational efficiency, resulting in cost savings.
  • Enhanced data management and organization: Such software can help organizations to manage and organize large amounts of data, making it easier to access and analyze.
  • Streamlined processes and workflow: Automation can help organizations to streamline processes, reducing the time and effort required to complete tasks and improving the overall workflow.
  • Improved customer experience and satisfaction: It can help organizations to respond to customer inquiries and requests more quickly and efficiently, resulting in improved customer satisfaction.
  • Better decision-making with real-time data insights: Automation software can provide real-time data insights, allowing organizations to make informed decisions and respond to changes quickly.
  • Increased scalability and adaptability: It can help your organization to scale their operations and adapt to changing business needs, ensuring long-term success.

Business Automation Software Options to Consider:

Let’sLet’s have a look at the best 8 Automation software available in the market:

1. HubSpot

Business Automation Software

HubSpot is one of the most preferred automation software available in the market. It has a wide range of features that can be intimidating for a beginner, but once you get familiarized with this tool, you might get fond of it. 

It goes far beyond just offering email marketing. HubSpot is fully packaged software that doesn’t only include marketing software but also sales software and support software, making it very popular for customer sentiments.

This Marketing software can easily be integrated with other tools in your business, making it effectively good for having all your data and growth activity in one place. Its user-friendly visual board lets you create and monitor sophisticated workflow easily. It’s a complete package for all your marketing and maintenance needs. 

Price: Automation tools are free, but plans start at $45. 


Mailchimp is the oldest runner in the automation software industry if you are looking for email automation software. Its unified functionality has an easy-to-use interface with in-built CRM, enabling it to build and manage email marketing actions.

It also offers professionally designed templates to create personalized forms, emails, and newsletters with customization and experimentation.

Regarding integrations, Mailchimp gets along with about every tool easily. Its captivating features include effectively abandoned cart series, customized and targeted emails, robust retargeting tools, and specific product follow-up automation.

Price: Its attractive plan is free forever, but the cost can be that for more than 2000 subscribers. 


Omnisend, as its name suggests, is an Omnichannel automation software built explicitly for eCommerce businesses, no matter the size of the businesses. It has pre-built templates for interactive forms, landing pages, and automated emails that help online merchants get started quickly with the workflow. 

Its powerful automation tools enable integration with much third-party software making the workflow seamless. This software can add several channels like push notifications, Facebook messenger, emails, SMS, Google customer match, and many more. 

Additionally, Omnisend has an easy-to-use interface, so you won’t face any difficulty even if you are a beginner with no technical knowledge. 

Price: Its automated software tools are free to use. 


Ortto is known initially as Autopilot, and visually it is a lovely automation software in the market. It has multi-channel marketing capabilities for in-app, email, audience segmentation, Facebook targeting, comprehensive data analytics, SMS, activity tracking, and Google Ads Retargeting.

In addition, it emphasizes customized and mapped-out customer journeys based on audience behavior. In a way, it sends messages automatically through multiple channels at the right time in the customer journey.

Even though the message sending and targeting are typically sophisticated, it’s always the option to put it on an autoresponder. 

Price: It offers a free plan for new marketers and a 14-day free trial; after that, it starts at $29 per month. 


SendinBlue is a famous digital marketing automation software that is well-suited for beginners and advanced marketers.

And since it is a cloud-based platform, it enables users to easily set up the marketing campaigns with a drag-and-drop editor tool and publishes plans to suit business needs and budgets. 

The key features of this software include mobile-friendly email campaigns, SMS campaigns, lead scoring, and reporting. 

Price: It offers a free plan, and the monthly charges start from $25.


ActiveCampaign is an email and marketing automation software. And it is flexible for all types of marketers, from beginners to experts. It has inbound and outbound marketing features for autoresponders, customized email templates, list management, automation rules, and many more. Its most innovative feature enables you to identify the target audience through the level of interaction and lead-scoring algorithms. 

This software is perfect for small business CRM, and it takes some time to get started. But with time, it will get practical and more accurate.

Its comprehensive data analysis feature keeps track of campaign performance and provides the data to make informed decisions for businesses. And yes, it is compatible with all the integrations, including Shopify and WooCommerce. 

Price: It offers a 14-day free trial starting at $29 monthly.


GetResponse Automation software is famous for its email and SMS marketing tools. Its basic version includes autoresponders, customized email templates, and many others.

However, its premium plans have potent features like event-based automation, contact scoring, eCommerce tracking, etc. 

Although this software has a user-friendly interface, it works best with email newsletters. Working with it becomes challenging when you implement complex marketing automation and conditional logic.

Price: It offers a free plan and a 30-day free trial; after that, the charges start from $15.58. 

Salesforce Marketing Cloud Account Engagement

This automation software is from Salesforce providers. It is one of the most powerful software for lead management and is preferable for large businesses. Apart from basic features, it includes advanced features like developer sandbox and predictive analysis.

It has the features to automate the communication to existing contacts, from CRM integration to lead nurturing, email marketing, and an ROI reporting functionality that ensures your campaigns are running successfully. 

Price: Its starting price is $1,250 per month.


Automation is the key to success in these times of the business, you can save a lot of resources and money, and most importantly, you will be saving time. 

If you’ve been thinking of getting Business Automation software for your business, it’s the best time you start doing the research. The software will optimize your workflow and help you streamline the business for better ROI. 

So, after all this time, you have got the list of 8 best Automation software; all that’s left to do is go and have a play around and start automating your work.

Need Help With Creating Content?

Vipin Gaur
Vipin Gaur

Leave a Reply

Your email address will not be published. Required fields are marked *