Do you know that 44% of businesses have used AI to write content in 2023? That percentage is only increasing in 2024.
The use of AI tools for copywriting has become the new normal since the release of ChatGPT. These AI tools use natural language processing (NLP, a subset of machine learning) to enhance your copywriting efforts.
Looking to learn to use these AI copywriting tools? Good news, you’re at the right place. Moreover, as a small business, you can use these tools and avoid the huge charges of hiring a copywriter.
In this guide, you’ll learn:
- How AI copywriting works
- Best practices for using AI tools to write marketing copy
- Primary use cases with examples
- Challenges and limitations to be aware of
- Keys to successfully leveraging AI as a copywriter
By the end, you’ll understand how to use AI as a collaborative tool to write faster, more consistent, and better-performing copy. The result? Your sales and conversions go up!
AI Copywriting: What is it?
AI copywriting, in essence, leverages AI tools to enhance and speed up the process of writing great copy.
AI tools utilize complex natural language processing (NLP) to generate written content. Let me show you how this technology works:
- AI models are trained on vast content datasets to develop strong linguistic skills. They learn by analyzing sentences, passages, and articles to discern patterns.
- AI tools use different approaches – some are generative (create new text), while others make suggestions or edits.
- You provide a prompt about what you want to write, along with parameters like target audience, tone, grammar rules, etc.
- The AI generates output based on your inputs – anything from blog posts to social captions.
Did you notice? The key is that AI requires your clear and concise input to create quality content. With your direction, it produces draft copy much faster than writing from scratch!
In a nutshell, your output is as good as the prompt you give.
Copywriting with AI: 4 Best Practices To Use Effectively
1. Provide Sufficient Background
Provide AI copywriting tools suitable for on-topic details and background to shape helpful copy. Summarize your prompts’ goals, audience, and brand voice elements to get desired outputs. Remember that the clearer the input prompts are, the better it can align with the messaging.
2. Use Proper Formatting and Tone
Clearly, dictate the desired tone, sentence structures, terminology, and rules to emulate your brand style. Shape the voice by giving opinionated instructions upfront. This minimizes editing needed later to achieve cohesive branding.
List of some of the most common tones are:
- Formal
- Informal
- Confident
- Enthusiastic
- Appreciative
- Joyful
- Skeptical
- Regretful
- Neutral
- Confused
3. Review and Edit the Copy
Treat AI drafts as convenient headstarts that still need human refinement before finalizing. You must spend reasonable time revising and elevating with creativity and customization. Approach editing as value-building rather than just clean-up.
4. Continuously Test and Optimize
Keep testing prompts and parameters to improve relevancy over time based on real performance data. You may enhance copywriting with AI with continuous testing. And optimizing based on measurable outcomes boosts future usefulness.
Practical Use Cases and Examples
Here are some popular use cases where leveraging AI copywriting pays dividends. Before trying these use cases, remember to follow the 4 best practices we stated above, and then proceed with these.
For instance, provide your company or service background and set the tone of voice in which you expect the output.
Compelling Blog Introductions
- Provide a blog title and 3-4 key points to cover
- AI suggests introductions to choose from
- Pick one, then edit it to fit your angle perfectly
Unique Social Media Captions
- Give AI details on upcoming posts (visuals, products, etc.)
- Get creative branded captions for Instagram, Facebook, LinkedIn, etc.
- Polish sentence structures and branding, and add hashtags.
SEO-Friendly Meta Descriptions
- Input target keywords, title, and URL
- AI generates meta-description options incorporating keywords
- Edit descriptions that entice searchers to click
Error-Free Mass Emails
- Upload email copy drafts to any AI copywriting tool
- Fix awkward phrasings, grammar issues at scale
- Ensure consistent quality and branding across campaigns
Standout Ads Headlines
- Enter ad objectives, target demographic, and platforms
- Curate catchy, compelling headlines from AI suggestions
- Test ad variants with the best-performing headlines
Providing the AI with suitable prompts and parameters tuned to your goals and audience can deliver quality copy that is better than writing manually.
Content Writing With AI: Challenges And Limitations
Despite the promise, solely relying on AI has downsides. Be aware of these challenges:
Lack of Human Creativity
While AI tools can generate well-formed content quickly, they lack human writers’ ingenuity and conceptual abilities. They struggle to replicate innovative thinking, unconventional narrative angles, and original ideation. Output may routinely miss the spark of creativity and strategic messaging that comes more naturally for experienced copywriters.
Inability to Capture Nuances
AI writers struggle with subtle tones like sarcasm, irony or cultural references. The generated phrasings can be robotic and can’t convey a deeper meaning. This risks making drafts feel generic rather than resonating emotionally.
Extensive Editing Requirements
Even the best AI copy is rough work needing extensive human refinement and rewriting. So, be prepared to invest time to inject coherence, relevance, and eloquent polish. View AI as your rapid draft generator while your skills focus on elevating those initial ideas.
Risk of Duplicate Content
AI copywriting sometimes generates plagiarized or mashup text, risking plagiarism. Carefully check suspicious passages or sentences with duplication tools. Oversee manually to ensure original writing.
Keys for Successfully Leveraging AI
To maximize the power of AI when writing copy:
Understand Core Copywriting Principles
- Knowing basics like hooks, funnel frameworks, and persuasion principles is key
- Apply this knowledge to guide and assess AI outputs
View AI as Your Collaborative Writer
- Approach it as a tool to collaborate with rather than replace you
- Leverage its drafting speed and your creative finesse
Focus Efforts on Editing and Strategy
- Use time savings to focus on content strategy, innovation
- Put human skills of critical thinking into editing or rewriting copy
The future of copywriting is human + AI collaboration. By embracing it as a co-pilot for drafting and optimizing your process efficiency, you can elevate your copywriting to new heights!
Best 5 AI Copywriting Tools In 2024
Here are the best AI copywriting tools you can leverage to write AI marketing copy in 2024:
Claude.ai
Claude.ai leverages GPT-3 to deliver exceptionally high-quality long-form copy tailored to your content needs. Input topic, tone, and other parameters to obtain great clarity on blog, social, and sales pieces. The conversational interface makes directing Claude.ai intuitive.
ChatGPT
ChatGPT boasts superb natural language capabilities to craft custom on-brand copy once trained on your style. Ask conversational prompts, and it returns drafts capturing your voice. Its deep learning skills make creating lengthier content a breeze.
Jasper
Jasper’s user-friendly UX makes it easy to produce SEO-optimized blogs, product descriptions, and more in your house style. Just set parameters like keywords and tone to obtain polished drafts. Jasper AI copywriting integrates SEO elements smoothly into the AI marketing copy.
Copy.ai
Input your objective and tone details into Copy.ai to rapidly generate well-constructed marketing copy from scratch. Excellent for producing quality raw material to perfect then using your creative skills. Copy.ai offers handy editing tools to refine outputs.
Gemini by Google
Looking for short-form assistance? To save time, Gemini quickly generates excellent titles, subject lines, meta descriptions, and other tight content. Gemini’s speed and formatting control shine for optimized copy needs. Also, the data comes directly from Google’s latest datasets.
The Way Forward
As AI copywriting solutions advance, they will become even better creative partners. Adopting these tools strategically at your existing skill level and building up from there is the best approach for long-term success.
Remember to provide sufficient guidelines and reviews if leveraging AI. With the right inputs and editing, you can utilize it to write faster and more effectively.
So embrace the possibilities of AI to enhance your copywriting today! Let me know if you have any other questions.
